Scott Anthony

Scott Anthony

Singapore
 ·   · 

Managing Partner, Innosight, Author Building a Growth Factory, Little Black Book of Innovation, Innovator's Guide to Growth, Silver Lining & Seeing What's Next

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A Disciplined Approach to Evaluating Ideas - Scott Anthony ...

"Make sure you ask the right questions at the right time." That's one memorable piece of advice from a leader at a global innovation powerhouse. Unfortunately, it is a piece of advice that is heeded too infrequently inside large companies. At many companies, the idea evaluation process revolves around detailed Excel spreadsheets, comprehensive PowerPoint documents, and an orchestrated sequence of pre-meetings leading up to a decision meeting. This kind of disciplined approach works very well...

A.G. Lafley vs. Steve Jobs - Scott Anthony - Harvard Business Review

Usually the question comes right after I tell an audience that I put former Procter & Gamble CEO A.G. Lafley on my "Innovation Mount Rushmore" as a reminder of the importance of investing time and energy to understand the target market. "But how do you square that with Steve Jobs?" an intrepid audience member asks. "After all, Jobs said, 'It isn't the customer's job to know what they want.'" It feels like a classic battle...

Answering Your Questions About P&G and Innovation - Scott ...

June's Harvard Business Review features a story by Procter & Gamble Chief Technology Officer Bruce Brown and me on "How P&G Tripled Its Innovation Success Rate." The article's core message is that P&G achieved that result by approaching the creation of new growth businesses in a highly systematic way, building what Brown and I call the "new-growth factory." I hope that people find the article, which describes our journey and the lessons we learned, to...

Don't Confuse Passion with Competence - Scott Anthony - Harvard ...

The most successful innovators are consistently portrayed as possessing a passion that borders on dogmatism. They work tirelessly to bend reality to achieve their vision, with Steve Jobs and his "reality distortion field" serving as the prototypical example. There's no doubt that passion is a critical component of innovation. After all, innovation is awfully hard work, with plenty of false starts. Rosabeth Moss Kanter teaches that everything can look like a failure in the middle....

On Tracking Transformational Trends - Scott Anthony - Harvard ...

How do you provide an expert opinion on a topic in which you are not an expert? That was the question I was wrestling with earlier this week when a multi-billion dollar Asian company asked for insight into the trends that could transform a core part of its business. Each external expert was asked to prepare a few thoughts about their perspective on the most critical transformational trends. While I know more about this business...

Scott Anthony - Harvard Business Review

Stop Inbreeding Innovation - Scott Anthony - Harvard Business Review

It's a topic that perhaps would only appear on the pages of The Economist: an effort to establish North America's first elephant sperm bank. As the article notes, a single elephant named Jackson has "sired many of the calves born in the United States in the past decade, and scientists say new bloodlines are needed to avoid future inbreeding among his many progeny." Inbreeding presents real problems. Recessive genes carrying debilitating diseases are more likely...

The Economy Hasn't Changed Innovation - Scott Anthony - Harvard ...

Over the last couple of weeks in Singapore I've wandered the halls of the regional and global headquarters of three pretty big companies with more than $150 billion in combined revenues. I figured the calamitous economic news out of the United States and Europe coupled with riots in England would result in corporate cube dwellers walking around in a daze. Instead, I saw three calm companies. People were going about their jobs, apparently unaffected by...

The Making of an Innovation Master - Scott Anthony - Harvard ...

A workshop attendee asked me this seemingly simple question: "So, what else should I read to learn more about innovation?" It's a hard question to answer because there is so much high-quality material out there. And specific recommendations depend on the specific topic about which you are most curious. But in thinking it through, I did eventually end up with a highly personal list I call "The Masters of Innovation" (which appears in my...

Three Ways to Prioritize a Long List of Ideas - Scott Anthony ...

The other week I was helping the leadership team of an intriguing startup in Shanghai grapple with an interesting question: What's next? The company's core offering was coming together nicely, but it knew that long-term success required developing new products, services, and platforms. The team had tons of ideas, but wasn't sure which ones it should prioritize. This is a common problem inside large companies as well. While corporate leaders sometimes think that they lack...